All the Way Up

Clément, a small-time drug dealer who is always accompanied by his two childhood friends William and Brahim, dreams of becoming a rapper.

The track that Clément, aka Apash, recorded with Mastar is a huge hit on streaming sites, and the young rapper has caught the attention of a record label.

It's time for Apash to ride the wave of popularity and sign a contract. But between Mounir, his former producer, and Omega, it's a difficult choice to make.

Supported by Mastar and produced by Oméga, Apash begins recording his album. He is accompanied by Sno, the best beatmaker in the business.

Apash is promoting the release of his album. But his rivalry with Mastar is dominating the media and preventing him from talking about his music.

Apash was humiliated live on television and must find a way to turn the situation around. William suggests he put on a surprise concert.