A Criação

The advertiser, the supermarket, and the agency, "A Criação", test an idea for selling pudding, using a strangely normal focus group, while the creatives work on a backup plan. [RTP1: 2017-09-19]

The agency orders the execution of an advertising film to "Credo Filmes", a production company. The process, in order to safeguard all desires and all discomforts, is becoming increasingly absurd: logically and rationally absurd. The Bear (Urso), the director of "A Criação" agency, and the Chicken (Galinhola), the director of research at the Supermarket will get involved... [RTP1: 2017-09-26]

One big event, for the Supermercado's white toilet paper brand, is designed, budgeted and executed. Not quite what they had thought, hence the title, but no one cares. [RTP1: 2017-10-03]

The Supermarket asks the agency, "A Criação", a campaign that aims to modernize the chorizo, a traditional food object that wasnot modernized. Obviously the agency thinks of Joana de Vasconcelos, but the Little Robot (Pequeno Robot) is very uncomfortable. The Chicken (Galinhola) is pregnant with the Bear (Urso). [RTP1: 2017-10-10]

The two creatives, the Dog (Cão) and the Raven (Corvo), disappear for two weeks to make a photograph of a coffee filled with a lot of foam. The Dog (Cão) begins to harass the Sheep (Ovelhinha). [RTP1: 2017-10-17]

It's Christmas. It is necessary to find for the Nativity scene a modern, inclusive boy who portrays the complexity of the social mosaic in which we live. The Dog (Cão) chases the Sheep (Ovelhinha) and the Shepherd (Pastor). [RTP1: 2017-10-24]