Atelier

Mayuko steps into a curious new world: the lingerie industry. On her first day of work the office is busy with an upcoming floor show.

The atelier's owner, Nanjo, teaches Mayuko about brand strategy. Mayuko helps her first customer and finds she has much more to learn about lingerie.

Nanjo pushes Mayuko to decide whether she wants in or out of the lingerie industry. A life-changing experience helps Mayuko grapple with the decision.

President Nanjo wants to expand into big department stores. Preserving the brand while growing fast creates many issues for a small business to solve.

Sometimes you have to take risks to make a company grow. Mayuko is learning how to take chances while finding her place in the company.

You can't sell products and build a strong brand without a bold advertising strategy. Mayuko volunteers so she can learn, but finds it perplexing.